Poppi, a fashion brand by Pooja Baheti, partnered with us to enhance brand visibility and revamp its website. The result? Boosted ROAS, higher engagement, and strong revenue growth.
Poppi
About the Company
Industry: Fashion (Western Wear)
Type: Privately Held
Poppi, founded by Pooja Baheti, is a fashion brand dedicated to providing stylish, size-inclusive, and trendy western wear for Indian women. The brand focuses on curating collections that bring global fashion trends to the Indian market while emphasizing comfort, inclusivity, and sustainability.
Problem Statements
Lack of compelling creatives: Poppi’s digital ads were not effectively engaging their audience, resulting in low click-through rates and conversions.
Outdated website: The website needed a modern overhaul to enhance user experience and drive higher conversion rates.
Low Brand visibility: Poppi struggled with achieving sufficient brand visibility, limiting its potential reach.
Our Solution
Creative overhaul: We helped develop captivating, visually appealing ads aligned with Poppi’s brand identity to increase engagement.
Website redesign: We revamped the website’s aesthetics and functionality to improve navigation and user experience, boosting conversion rates.
Targeted marketing campaigns: We optimized SEM strategies, conducting keyword research and refining ad targeting to increase brand visibility and drive traffic.
Results
Increase in ROAS: The revamped SEM strategies resulted in a significant boost in return on ad spend.
Revenue growth: The enhanced campaigns and website led to a substantial increase in revenue.
Higher engagement rates: The creative updates and targeted marketing efforts resulted in increased customer engagement and conversions.
Benefits and ROI
Enhanced brand visibility: Targeted marketing strategies improved brand awareness. Improved Website Performance: The new design and navigation led to higher conversion rates.
Significant Revenue Growth: Increased ROAS and improved customer engagement contributed to overall business success.
ROI: Our Performance Marketing (SEM) services drove an increase in ROAS and a growth in revenue, positioning Poppi for continued success in the fashion industry.
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